Know Your Audience
The internet is a wonderful place to start, so do your research on the interviewer and the company. LinkedIn is a great place to start in the professional workplace, so if you know who is interviewing you, then why not check out their profile. You cannot help but find good content about most companies on the internet whether it be their website, review sites such as Google Reviews or Feefo, Companies House or even searching for News articles. These all help when demonstrating your research of the company during your interview.